The Freedom Package

Marketing that grows your car wash. Built with you, run by us.

The Freedom Package installs the Five Funnels to Freedom™ system inside your wash, built and run by a team that only works with car washes. You get the marketing growth engine. You get your Tuesday nights back.

See What's Included → Talk to a Strategist
2,000+ car wash locations 1,500+ markets served 17 mo avg member retention at our washes
Let's Be Honest

Your marketing plan is "post something on Facebook and check the weather."

We've talked to thousands of car wash operators, and the routine looks pretty similar everywhere. Post something on social. Boost it for $20. Print flyers. Hang a banner. Run a half-off promo that quietly eats your margins. Then check the weather app and hope. Meanwhile, the wash down the street is running a system that's slowly taking your customers while you're piecing together next month's coupon.

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You're spending more. Making the same.

Your marketing budget goes up every year. Your revenue? Flat. That's not bad luck. That's what happens when your strategy is "try stuff and hope it works." Random acts of marketing don't build on each other. They just cost money.

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Your customers loved the wash. Then they vanished.

They drove through. They were happy. They told their wife "we should come here more." And you will never see them again. Because you didn't get their phone number. Your retail customers wash 3 to 5 times a year. They should wash 6 to 8. But you can't bring them back if you don't know who they are. That leaves a lot of retail revenue on the table. Like, a lot.

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Members are canceling and nobody told you.

Their credit card expired in March. Their payment bounced in April. Nobody sent a text. Nobody made a call. They didn't wake up and decide to cancel. They just... slipped away. And you noticed in July when your member count was 40 lower than you thought.

The Numbers Most Operators Miss

You've got a leak. And it's not the one in your tunnel.

95%

of customers who visit your wash say "no thanks" to the membership pitch at the pay station. Ninety-five percent. They're not saying no to your wash. They're saying no right now. And nobody ever follows up to ask again.

40-60%

of canceled members never actually wanted to cancel. Their card expired. Their payment bounced. Nobody sent them a text. They didn't churn. They just quietly drifted away.

7 months

is the average member lifespan in this industry. At $30/mo, that's $210 per member. Our clients average 17+ months. That's $510. Same person. Same car. Same wash. Different system.

We've logged thousands of hours on strategy calls with car wash operators. We've seen the spreadsheets. We've heard the "I don't know why our numbers dropped" conversations. We built the system that plugs the holes. That's what the Freedom Package installs.

"I've seen OptSpot's framework transform car washes across North America. I've watched exhausted, frustrated operators suddenly find clarity and momentum. Not because they worked harder, but because they finally had a system they could trust."

Donald Miller Author of Building a StoryBrand
From The Book (Yes, We Actually Wrote A Book)

The Five Funnels to Freedom™

These aren't buzzwords from a marketing agency that also does dentists and dog groomers. These are five systems we built, tested, and refined inside hundreds of actual car washes. Each one fixes a specific leak. Run all five together and your marketing stops being a guessing game and starts being a revenue-generating machine.

01
The Onsite Funnel

Your customers are already there. You're just waving goodbye to them.

Every car on your lot is a future member you're currently letting drive away with zero follow-up. This funnel captures their information while they're at your wash. You're not begging. They're opting in because the offer is a no-brainer.

02
The Offsite Funnel

New customers before they even know they need a wash.

Local partnerships. Fundraising programs with schools and sports teams. Community outreach that puts your wash in front of people where they already hang out. You grow your list through trust instead of ad spend. And the local soccer league thinks you're a saint. Everybody wins.

03
The Online Funnel

Your website and ads should make money, not just sit there looking nice.

Right now your website is a digital brochure. Some photos. A Google map. Maybe a phone number nobody calls. That's not a website. That's a screensaver. This funnel turns your digital marketing into something that actually captures leads and converts clicks into customers. Google Ads, Meta Ads, retargeting, and one clear goal: get the phone number.

04
The Retention Funnel

Turn members into people who would feel personally betrayed if they canceled.

Engagement campaigns. VIP perks. Seasonal surprises. Personal touches that make your membership feel like a club, not just another subscription they forgot about. The goal: get new members washing three times in their first 30 days and build a habit so strong they'd sooner cancel their gym membership.

05
The Churn Funnel

Stop losing members to problems a $0.02 text message would've fixed.

Most cancellations are embarrassingly preventable. Expired cards. Failed payments. Forgotten memberships. This funnel catches all of it before people slip away. Automated alerts. One-click payment updates. Grace periods. You fought hard to earn that member. This funnel makes sure a declined Visa doesn't undo all of it.

All five funnels. Built, launched, and optimized by your team at OptSpot. We literally wrote the book on this. You'll get a copy.

The Five Funnels to Freedom: How Car Wash Owners Build Predictable Revenue

The Five Funnels to Freedom™The strategy behind every Freedom Package

Inside the Engine

Seven moving parts. One growth engine.

Most agencies sell you tools. We hand you a coordinated system where every piece feeds the next: capture → convert → retain → recover. Here's what's actually under the hood.

01 · Capture

A website that captures leads

Most car wash websites are digital brochures. Yours becomes a lead engine — fast, mobile-first, with capture forms and SMS opt-ins built into every page. Hosting and updates included.

02 · Capture

Ads that fill your funnel

Meta and Google Ads built, launched, and optimized monthly by media buyers who only run car wash campaigns. Real targeting, real creative, real reporting — not boosted Facebook posts.

03 · Convert

Reviews that convert strangers into first-timers

Automated review requests right after a wash, AI-assisted responses, and a steady drip of fresh 5-stars on Google. Your reputation does the convincing before you ever spend an ad dollar.

04 · Convert

A conversion engine that turns contacts into members

SMS sequences, welcome offers, and the Three-Visit Rule built straight into your POS. Every contact gets nurtured at the moment they're most likely to upgrade — without you lifting a finger.

05 · Retain & Recover

Retain & recover the members you already earned

Failed-payment recovery, expiring-card alerts, save offers, and re-engagement sequences. The members slipping through the cracks today are the easiest revenue you'll ever earn back.

06 · Why You Sleep

SMS that does the work while you sleep

Two-way text conversations, automated win-back, birthday offers, weather-triggered campaigns. The messages send themselves and the conversions show up while you're at the kid's soccer game.

07 · The People Behind It

A real team behind the engine

45+ full-time strategists, designers, copywriters, and media buyers — all in the US, all car-wash-only. You get a dedicated account lead, monthly strategy calls, and people who answer the phone.

Don't Take Our Word For It

Real operators. Real numbers.

Five operators. Five different markets. The same five funnels.

Blake Chemical Guys · Southern California

Stopped pitching memberships at the pay station and started capturing phone numbers first. Conversion jumped from 6-8% to 20%+. Car count up 150/day. Retention doubled.

Onsite Funnel
Zach LoneStar Suds · Texas

Two Chick-fil-A partnerships in three months. 3,578 new contacts. 381 new members. $13K of immediate revenue. $203K projected lifetime value.

Offsite Funnel
Tyler Fast Freddy's · Kentucky

One new local partnership a month, competing against seven other washes and two national chains. 30,000 new contacts in 18 months. Zero ad spend.

Offsite Funnel
Ali Elite Express · Thousand Oaks, CA

Opened a low-visibility "C location" with the funnel built first. 1,000 Founder's Club members in 45 days. 18 months later: over 4,000 monthly members and 22,000 contacts in the text club.

Online Funnel
Sam All American Express · Chino, CA

Holiday washbook campaign in December 2025. $45,000 in sales in a single month. One promotion. One funnel. One very good month.

Offsite Funnel
500+
Brands served
2,000+
Locations
17+ mo
Avg. member retention
Everything That's Included

Every feature, every service, all-inclusive.

The complete platform plus every done-for-you marketing service we offer — including a custom-built website — all run by our team. One invoice, one number to call. Nothing extra to add on.

The Freedom Package

The Five Funnels. Built, managed, and optimized for your wash.

The Platform · Every Feature Included
✓
Automated Drip Message CampaignMarketing & membership retention
✓
OptSpot ReviewsManage and grow your reviews
✓
Text BroadcastSend messages to all contacts
✓
Two-Way TextingDirect customer communication
✓
Refer A FriendBuilt-in referral program
✓
Personal CouponsSend right from your phone
✓
Birthday/Anniversary ClubAutomated celebrations
✓
Collect EmailsGrow your email list
✓
Digital Coupons (GPS Enabled)Location-aware offers
✓
Website WidgetEngage site visitors
✓
Declined Credit Card NotificationsNever miss a payment
✓
Expiring Credit Card NotificationsProactive card updates
✓
Update Credit Card LinkSelf-service card updates
✓
OptSpot Events & WorkshopsExclusive access
✓
Personal Account ManagerDedicated support
✓
Digital FundraisingRaise funds digitally
✓
Loyalty ProgramReward repeat customers
✓
10,000 Message CreditsIncluded monthly
Done-For-You Marketing · Run By Our Team
✓
Custom WebsiteDesigned, built, hosted, and updated by our team. Mobile-first and built to capture leads.
$2,500 build
+ hosting included
✓
Meta (Facebook/Instagram) Digital AdsBuilt, launched, and optimized by our team. Ad spend not included.
$999/mo
✓
Google AdsCampaign strategy, creative, weekly optimization. Ad spend not included.
$999/mo
✓
Reputation ManagementOur team monitors and responds to your online reviews on your behalf.
$99/mo
✓
Graphic Design4 hrs/mo of done-for-you promo creative, signage, social, email.
$200/mo
Monthly retail if bought separately: $3,500+/mo
Your monthly investment: $2,599/mo
Plus a one-time setup fee: $2,500
You save $900+/mo · plus done-with-you strategy & execution included free
One Package. One Price. Zero Gotchas.

The Freedom Package

The Five Funnels to Freedom™, installed and run by your team at OptSpot.

★ The Freedom Package

Everything. Done with you.

All five funnels. The full playbook from the book. A 45-person team behind your single wash.

$2,599 / month

Plus a one-time $2,500 setup fee. That's the whole receipt.

+ $599/mo per additional location

Multi-Location Volume Discount
15%
6–10
20%
11–25
25%
26–50
30%
51–75
35%
76–100
Automatic discount on monthly per-location pricing once you cross each tier.

Custom website included — designed, built, hosted, and maintained by our team. Nothing extra.

Get the Freedom Package → Or book a call first. We're friendly. →
Month-to-month. No annual contract. Cancel anytime.
Questions We Actually Get Asked

Answered honestly.

Because we used to have three. The operators who picked the cheapest one got the worst results and blamed us. Fair enough. Two funnels out of five doesn't really work any better than zero funnels out of five. So we stopped pretending it did and started selling the one that actually gets the job done.

Depends on your market, your traffic, and how fast your team moves on the in-store stuff. It takes 30 to 60 days to fully build and launch all five funnels. Most operators see new contacts flowing in within the first few days after launching. Revenue builds from there. We'd rather tell you the truth now than make promises we have to walk back later.

There isn't one. If we're doing our job well, you're going to want to stay. And if we're not, you shouldn't be trapped in something that isn't working. That said, let's be grownups about this: marketing takes time to build, grow, and get momentum. We're building five funnels, a website, ad campaigns, automations, and a loyalty program. Bailing in month two because you haven't 10x'd your revenue yet is like planting a garden on Monday and being mad there's no tomatoes by Friday. Give it at least 6 months to do what it's designed to do.

$599/mo per additional location. Same system, customized for each site. Your account manager handles all of them. You explain your business once. We take it from there.

Multi-location volume discount applies automatically once you cross each tier:

  • 6–10 locations: 15% off
  • 11–25 locations: 20% off
  • 26–50 locations: 25% off
  • 51–75 locations: 30% off
  • 76–100 locations: 35% off

We work with car washes across North America. If you've got a tunnel and customers, and you're in the U.S. or Canada (eh?), odds are we can help.

No. Just car washes. That's it. We don't do dental offices, pizza shops, or "local businesses." We wake up thinking about car washes and go to bed thinking about car washes. It's probably not healthy, but it's why we're good at this.

You started this business for freedom. Not for Canva at midnight.

You didn't buy a car wash to spend Saturday night designing a Memorial Day graphic. The Freedom Package is the marketing system that runs while you live your life. Built on the Five Funnels to Freedom™. Run by a team that only serves car washes. You get your nights back. Your weekends back. And a system that actually grows while you're not staring at it.

Start the Freedom Package → Talk to a Strategist